Susan Boland
About Susan Boland
Susan Boland serves as the Vice President of Digital Strategy at Rain the Growth Agency, where she has worked since 2020. With extensive experience in various industries, she specializes in transforming organizations into customer-centric entities and co-leads HypeHer, a practice focused on women's sports media.
Work at Rain the Growth Agency
Susan Boland has served as Vice President of Digital Strategy at Rain the Growth Agency since 2020. In this role, she specializes in transforming companies into customer-centric, digitally-led organizations. Boland co-leads HypeHer, a dedicated practice within the agency that focuses on women's sports media opportunities. Her work emphasizes the importance of data-driven strategies to enhance consumer experiences and drive business growth.
Previous Experience in Marketing
Prior to her current role, Boland held several senior positions in marketing across various organizations. She was the Director of Lifecycle Marketing at E*TRADE from 2018 to 2019. Before that, she served as SVP of Retail and CPG Solutions at Merkle from 2015 to 2017. Her experience also includes roles at Publicis as SVP Marketing and at Colangelo Synergy Marketing as Executive Director of Digital Strategy.
Education and Expertise
Susan Boland earned her MBA in Marketing from Georgetown University McDonough School of Business. She also holds a BA in Communications from the University of Pennsylvania. Her educational background supports her expertise in leveraging data and insights to enhance consumer experiences, particularly in the areas of CRM and lifecycle marketing.
Industry Experience
Boland has extensive vertical experience across multiple industries, including consumer packaged goods (CPG), retail, consumer electronics, telecommunications, financial services, and hospitality. This diverse background enables her to apply tailored strategies that drive growth and retention for various organizations.
Long-Term Career in Digital Strategy
Boland's career in digital strategy spans over two decades, beginning at DigitasLBi North America, where she worked for 14 years. She has held significant roles at Epsilon as Chief Strategy Officer and has contributed to various marketing initiatives that focus on customer engagement and retention throughout her career.