Yuki Tanaka
About Yuki Tanaka
Yuki Tanaka serves as the Director of Cross Channel Planning & Inclusion Marketing at Rain the Growth Agency, where she has implemented a holistic approach to brand building. She holds a Bachelor of Arts from the University of Oregon and has extensive experience in media planning and marketing across various organizations.
Work at Rain the Growth Agency
Yuki Tanaka serves as the Director of Cross Channel Planning & Inclusion Marketing at Rain the Growth Agency since 2020. In this role, Tanaka has been instrumental in implementing the holistic Transactional Brand Building approach, which aims to achieve both sales and branding goals simultaneously. This strategic focus allows the agency to enhance its service offerings and deliver measurable results for clients.
Education and Expertise
Yuki Tanaka holds a Bachelor of Arts degree in Communication, Journalism, and Related Programs from the University of Oregon, where studies were completed from 2002 to 2006. Additionally, Tanaka earned a Graduate Certificate in Multicultural Marketing Communications from Florida State University in 2022. This educational background supports Tanaka's expertise in linking strategy, creative, and production with audience targeting and media buying.
Background in Media and Marketing
Tanaka has extensive experience in the media and marketing industry, having worked in various roles across multiple organizations. Prior to joining Rain the Growth Agency, Tanaka held positions such as Associate Media Director at Pollinate, Account Executive at MNI Targeted Media Inc., and Director of Agency Sales at Resonate. Tanaka's career also includes significant roles at Hill Holliday, where Tanaka progressed from Media Planner to Media Supervisor.
Client Engagement and Strategy
In the current role at Rain the Growth Agency, Yuki Tanaka works with a diverse range of clients, including direct-to-consumer fast companies, category disruptors, and established brands. This experience allows Tanaka to apply a comprehensive understanding of market dynamics and audience behavior, driving transformational growth for clients through targeted strategies.