Kristin St. Cyr
About Kristin St. Cyr
Kristin St. Cyr is the Director of Integrated Marketing at Raken, where she has worked since 2021. She has held various marketing roles in organizations such as FindLaw, AMN Healthcare, and the Maryland Science Center, contributing to significant improvements in marketing operations and lead generation.
Work at Raken
Kristin St. Cyr has been serving as the Director of Integrated Marketing at Raken since 2021. In this role, she oversees marketing strategies and initiatives aimed at enhancing brand visibility and customer engagement. Prior to her current position, she worked as the Senior Integrated Marketing Manager at Raken for six months in 2021. Her experience at Raken reflects her expertise in integrated marketing within the construction technology sector.
Previous Experience in Marketing
Before joining Raken, Kristin held various marketing roles that contributed to her extensive experience in the field. She worked as a Brand Manager at AMN Healthcare for eight months in 2014, where she led efforts to enhance brand awareness. Kristin also served as the Director of Marketing and Operations at Jennifer De La Rosa, Realtor of Keller Williams Integrity from 2018 to 2021. Additionally, she was a Digital Strategist at FindLaw, part of Thomson Reuters, from 2019 to 2021, where she implemented strategies to improve digital marketing performance.
Achievements at FindLaw
During her tenure at FindLaw, Kristin St. Cyr made significant contributions to the marketing team. She developed a cross-functional compliance program that notably reduced call-related buyer returns. Kristin also created a new brand and lead generation model, which resulted in a substantial increase in internally sourced leads. Furthermore, she implemented a conversion optimization roadmap that improved conversion rates, showcasing her ability to drive measurable results.
Educational Background
Kristin St. Cyr earned her Bachelor of Science degree in Mass Communication and Advertising from Towson University, completing her studies from 2002 to 2006. She later pursued a Master of Science in Communication Management at the same institution, graduating in 2012. This educational background provided her with a solid foundation in communication strategies and marketing principles.
Early Career Experience
Kristin began her career in marketing at the Maryland Science Center, where she worked as the Assistant Director of Marketing from 2007 to 2012. During her five years there, she spearheaded a product revamping effort that successfully increased admissions. Additionally, she held the position of Senior Marketing Manager at Continuity Products, LLC for six months in 2013, further expanding her marketing expertise.