Shirin Rejali
About Shirin Rejali
Shirin Rejali is a Senior Director of Product Marketing with extensive experience in leading marketing initiatives across various companies. She has held significant roles at organizations such as Neustar, IntelliGuard, Zego, and Raken, and possesses a strong educational background with an MBA from Texas McCombs School of Business.
Current Role at Raken
Shirin Rejali serves as the Senior Director of Product Marketing at Raken, a position she has held since 2023. In this role, she is responsible for leading product marketing initiatives and strategies. Her experience in product marketing and customer engagement supports her efforts to enhance Raken's market presence and drive product adoption.
Previous Experience in Product Marketing
Before joining Raken, Shirin Rejali held several significant positions in product marketing. She worked at Zego (Powered by PayLease) as Director of Product Marketing from 2018 to 2023. Prior to that, she was the Senior Product Marketing Manager at IntelliGuard® Intelligent Inventory Solutions from 2016 to 2018. Her career also includes roles at Neustar and Genuity, where she focused on product marketing and customer engagement.
Educational Background
Shirin Rejali earned her MBA in Marketing from the Texas McCombs School of Business, where she studied from 1998 to 2000. Earlier, she obtained a Bachelor of Arts in Social Science from UC Irvine, completing her degree from 1987 to 1991. Her educational background provides a strong foundation for her expertise in product marketing and customer engagement.
Skills and Expertise
Shirin Rejali possesses a range of skills in product marketing and customer engagement. She has experience leading global cross-functional teams, utilizing testing tools like Usertesting.com and CrazyEgg, and employing analytics tools such as Google Analytics. Her expertise includes developing integrated demand generation campaigns and executing life cycle marketing strategies, making her proficient in data-driven marketing decisions.
Career Progression
Shirin Rejali's career spans over two decades, with a focus on product marketing and customer success. She has held various roles, including Global Marketing Manager at Iomega (an EMC company) and Associate Product Manager at Rain Bird Corporation. Her diverse experience across different companies and roles has equipped her with a comprehensive understanding of marketing strategies and customer engagement.