Alyssa Difalco
About Alyssa Difalco
Alyssa Difalco is an Analyst at Rakuten Advertising, where she has worked since 2021. She has a background in marketing and analytics, having previously held roles at AAA-The Auto Club Group and Old Navy.
Current Role at Rakuten Advertising
Alyssa Difalco has been working as an Analyst at Rakuten Advertising since 2021. In this role, she focuses on developing internal analytics tools that support sales and client service teams. Her responsibilities include forecasting key performance indicators (KPIs) for prospective clients, which helps to illustrate the potential of affiliate marketing for e-commerce businesses. Additionally, she provides data-driven recommendations aimed at optimizing campaigns across various sectors, including retail, travel, and financial services.
Previous Experience at AAA-The Auto Club Group
Alyssa Difalco held multiple positions at AAA-The Auto Club Group from 2018 to 2021. She began as a Marketing Intern, where she gained foundational experience in marketing strategies. Following this role, she served as a Bank Product Support Specialist for one year, and then transitioned to a Business Support Consultant position. In both roles, she contributed to the organization's operations in the Tampa/St. Petersburg, Florida area, focusing on enhancing customer support and business processes.
Educational Background in Marketing
Alyssa Difalco studied at the University of South Florida, where she earned a Bachelor of Science (B.S.) in Marketing from 2016 to 2018. Prior to this, she attended Indian River State College, obtaining an Associate of Arts (A.A.) degree in Marketing and Finance from 2014 to 2016. Her educational background has equipped her with the necessary skills and knowledge to excel in her roles within the marketing and analytics fields.
Early Career at Old Navy
Before her roles in analytics and marketing, Alyssa Difalco worked at Old Navy as a Brand Associate and Cash Handler from 2015 to 2018. This position provided her with valuable experience in retail operations and customer service, contributing to her overall understanding of the retail environment and consumer behavior.