Amber Lockwood
About Amber Lockwood
Amber Lockwood serves as the VP of Women@Rakuten, an Employee Resource Group, where she has empowered over 300 women across various Rakuten Americas businesses. With extensive experience in digital advertising and sales leadership, she currently also holds the position of VP of Media Sales & Client Success at Rakuten Advertising.
Current Role at Rakuten Advertising
Amber Lockwood serves as the Vice President of Women@Rakuten, an Employee Resource Group, at Rakuten Advertising since 2022. In this role, she has empowered over 300 women across seven Rakuten Americas businesses. Additionally, she holds the position of VP of Media Sales & Client Success for the Americas and APAC regions, which she has been in since 2021. Her focus includes driving growth and innovation in the digital advertising industry.
Previous Experience in Digital Advertising
Amber Lockwood has held various roles in the digital advertising sector. She worked as a Digital Account Executive at FashionEtc from 2010 to 2011. She then served as the VP of Global Sales & Customer Success at Arkadium from 2018 to 2020. Prior to that, she was an Account Director at Epsilon in 2014. Her experience includes leading revenue-producing teams across North & South America, EMEA, and APAC.
Education and Academic Background
Amber Lockwood studied at the University of Mississippi, where she earned a Bachelor of Arts degree in Journalism and English. She also participated in an Abroad Program at Imperial College London. Her educational background supports her expertise in communication and media.
Professional Affiliations
Amber Lockwood has been a member of Chief since 2021, an organization focused on supporting women in leadership roles. She was also a member of Pavilion from 2020 to 2023, where she received certification from the CRO School, demonstrating her leadership capabilities and commitment to professional development.
Specializations in Revenue Optimization
Amber Lockwood specializes in building and optimizing revenue teams across various sectors, including digital, SAAS, programmatic, publisher, AI, video, mobile, and connected TV. Her expertise in sales acumen and data-driven strategies contributes to her effectiveness in driving results and exceeding targets.