Caroline Cathey
About Caroline Cathey
Caroline Cathey is a Business Development Manager at Rakuten Advertising, where she focuses on creating seamless marketing experiences. She has extensive experience in strategic planning and multi-channel attribution analysis, having held various positions within Rakuten since 2013.
Work at Rakuten Advertising
Caroline Cathey has held multiple positions at Rakuten Advertising, demonstrating a progressive career within the organization. She began as an Account Manager in Display at Rakuten MediaForge from 2013 to 2015. Following this, she served as Senior Account Manager for Omni Channel from 2015 to 2020, and then transitioned to Senior Manager of Integrated Solutions from 2017 to 2020. In 2020, she briefly worked as a Business Development Representative before becoming the Director of Strategic Services, a role she held from 2019 to 2021. Currently, she is a Business Development Manager at Rakuten Advertising, a position she has held since 2021.
Education and Expertise
Caroline Cathey earned her Bachelor of Arts in Advertising & Public Relations from The University of Georgia, where she studied from 2007 to 2011. Additionally, she completed her high school education at Habersham Central High School, receiving her diploma in 2007. Her educational background provides a strong foundation for her expertise in strategic planning and multi-channel attribution analysis, which she applies to enhance marketing experiences for brands and publishers.
Background
Caroline Cathey has a diverse background in business development and marketing, primarily within the Rakuten ecosystem. She has worked in various capacities, including Partner Manager at Rakuten Rewards from 2020 to 2021, where she focused on partnerships. Her experience spans over a decade in the digital marketing landscape, allowing her to adapt strategies to meet the evolving needs of the industry.
Achievements
Throughout her career at Rakuten, Caroline Cathey has contributed to creating seamless marketing experiences for innovative brands and publishers. Her roles have involved strategic planning and analysis, which are critical in enhancing marketing effectiveness. While specific achievements are not detailed, her progression through various managerial roles indicates a strong impact on the organizations she has been part of.