Cassandra Sofia
About Cassandra Sofia
Cassandra Sofia is a Senior Client Development Manager at Rakuten Advertising, bringing over 10 years of experience in the digital marketing industry. She has held various roles within the company since 2015 and possesses a Bachelor of Psychology, which enhances her understanding of human behavior and communication.
Current Role at Rakuten Advertising
Cassandra Sofia currently serves as a Senior Client Development Manager at Rakuten Advertising, a position she has held since 2021. In this role, she focuses on client relationships and development strategies, leveraging her extensive background in digital marketing. Her tenure at Rakuten Advertising reflects her commitment to enhancing client engagement and driving business growth.
Previous Experience at Rakuten Advertising
Cassandra Sofia has a significant history with Rakuten Advertising, where she held multiple roles. She began as an Account Coordinator from 2015 to 2016, then progressed to Account Manager from 2016 to 2018. Following this, she worked as a Strategic Account Manager for six months in 2018. Her experience in these positions has contributed to her deep understanding of client needs and digital marketing strategies.
Education and Expertise
Cassandra Sofia holds a Bachelor of Psychology from the University of Sydney, which she completed from 2010 to 2014. She also attended Queenwood School For Girls, achieving a UAI of 97.45. Her educational background supports her sophisticated understanding of human behavior and communication, which is essential in her roles within the digital marketing industry.
Digital Marketing Experience
With over 10 years of experience in the digital marketing industry, Cassandra Sofia has developed expertise in various areas including affiliate marketing, display and programmatic advertising, and paid search. Her career includes roles at ekas market research services as a Market Researcher and at ValueAd Marketing as a Digital Account Executive. This diverse experience has equipped her with specialist knowledge of SaaS platforms and the ability to work with large retail and financial corporations.
Skills and Strategic Thinking
Cassandra Sofia is recognized for her strategic thinking and strong presentation skills. She possesses expertise in stakeholder management and digital marketing strategy, which enhances her effectiveness in client development roles. Her ability to analyze market trends and communicate effectively with clients positions her as a valuable asset in the digital marketing landscape.