Ceres Cueva
About Ceres Cueva
Ceres Cueva serves as the Senior Vice President of Global Publisher Partnerships at Rakuten Advertising, where she has worked since 2023. With over 15 years of experience in affiliate and marketing partnerships, she has held various leadership roles, including positions at Rakuten Advertising and Macy's.
Current Role at Rakuten Advertising
Ceres Cueva serves as the Senior Vice President of Global Publisher Partnerships at Rakuten Advertising. She has held this position since 2023. In her role, she focuses on developing and managing strategic partnerships with publishers on a global scale. Her leadership is noted for driving successful outcomes and enhancing the company's market presence.
Previous Experience at Rakuten Advertising
Ceres Cueva previously worked at Rakuten Advertising in various roles. She was the Head of Global Publisher Partnerships from 2021 to 2023 and served as Vice President of Publisher Partnerships - North America from 2020 to 2021. During her tenure, she led teams that focused on global strategies and synergies across supply and demand relationships.
Experience at Macy's
Ceres Cueva worked at Macy's as the Director of Marketing Partnerships from 2014 to 2020. In this role, she was responsible for developing marketing strategies and partnerships that enhanced the brand's visibility and market reach. Her six years at Macy's contributed to her extensive experience in marketing partnerships.
Background in Human Resources
Ceres Cueva began her career at NORCAL Mutual Insurance Company, where she worked as a Human Resources Business Partner from 2000 to 2006. This role provided her with foundational experience in human resources, which she later applied in her recruitment and HR roles at Commission Junction.
Educational Background
Ceres Cueva studied at the University of Washington, where she earned a Bachelor of Arts degree. Her academic focus included Sociology, Communications, and American Ethnic Studies. This educational background has contributed to her understanding of diverse markets and effective communication strategies in her professional roles.