Craig Simmons
About Craig Simmons
Craig Simmons serves as the VP of Product, Media at Rakuten Advertising, where he has worked since 2021. He has a background in product management and analytics, with previous roles at companies such as Rubicon Project and comScore, Inc.
Work at Rakuten Advertising
Craig Simmons currently serves as the Vice President of Product, Media at Rakuten Advertising, a position he has held since 2021. In this role, he oversees product management strategies and initiatives related to media offerings. Prior to this, he was the Senior Director of Product Management at Rakuten Advertising from 2018 to 2021. His experience at Rakuten Advertising has allowed him to leverage his extensive background in analytics and client services to enhance media product management.
Education and Expertise
Craig Simmons earned a Bachelor of Arts degree in Business Information Systems and Economics from the University of Washington's Michael G. Foster School of Business, where he studied from 2006 to 2010. He possesses strong skills in ad viewability and bot fraud detection, along with expertise in campaign verification technologies, ad server technologies, and programmatic technologies, including Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP).
Background
Before joining Rakuten Advertising, Craig Simmons held several key positions in the media and technology sectors. He worked at Rubicon Project as Senior Manager of Product from 2014 to 2016 and later as Director of Product Management from 2016 to 2018. He also served as Manager of Product Strategy and Operations at Exponential from 2013 to 2014 and was a Senior Client Services Analyst at comScore, Inc. from 2011 to 2013. His diverse background has contributed to his comprehensive understanding of media product management.
Volunteer Experience
Craig Simmons has a history of volunteer work with the American Cancer Society. He served as the University of Washington Relay For Life Event Chairman from 2007 to 2009 and as an ACS Event Trainer from 2005 to 2006. These roles involved organizing events and training volunteers, demonstrating his commitment to community service and leadership.
Professional Skills
Craig Simmons has developed a robust skill set throughout his career, particularly in analytics and client services. His expertise extends to product management within the media industry, focusing on technologies that enhance campaign verification and ad performance. His experience in various roles has equipped him with a deep understanding of the challenges and opportunities within the media landscape.