Curtis A. Lefebvre
About Curtis A. Lefebvre
Curtis A. Lefebvre is a Publisher Acquisition Manager specializing in Affiliate Marketing at Rakuten Advertising, where he has worked since 2022. He has a diverse background in business operations and marketing, with previous roles at companies such as SuperAwesome and Family First Life.
Current Role at Rakuten Advertising
Curtis A. Lefebvre serves as the Publisher Acquisition Manager for Affiliate Marketing at Rakuten Advertising. He has held this position since 2022 and is based in Chicago, Illinois. In this role, he is responsible for overseeing the growth and development of a larger group portfolio, focusing on driving new active partnerships. He partners closely with the Director and key stakeholders to develop pipeline and recruitment strategies. Additionally, he represents Rakuten Advertising at external events, including tradeshows.
Previous Experience in Affiliate Marketing
Prior to his current role, Curtis worked at SuperAwesome in various capacities from 2018 to 2022. He started as an Ad Operations Coordinator, then progressed to Publisher Development Executive for North America, and briefly served as Publisher Development Manager. His experience at SuperAwesome contributed to his expertise in publisher development and affiliate marketing strategies. He also worked at Family First Life as a Life Insurance Sales representative for a short period in 2022.
Educational Background
Curtis A. Lefebvre earned a Bachelor’s Degree in International Business from the State University of New York at New Paltz, studying from 2013 to 2017. He also attended Iona Preparatory School from 2009 to 2013. In addition to his formal education, he achieved the Certified Scrum Product Owner credential from Scrum Alliance in 2017, enhancing his project management skills.
Early Career and Internships
Curtis began his career with various internships and roles that laid the foundation for his professional development. He interned as a Data Analyst at ACME Growth Co. in 2017 for five months. He also worked as a Marketing Engineer in a Career Accelerator program at MediaMath for three months in 2018. His early roles included working as an Outreach and Development Manager at Skytop Strategies and as a Cofounder focused on Business Development and Marketing at Lucky Backpack.
Current Partnership at Stoic REI
Since 2018, Curtis has been a Partner at Stoic REI. In this role, he is responsible for maintaining and securing a pipeline of key targets using Salesforce to achieve acquisition and revenue goals for the Publisher Group. His experience in business operations and marketing supports his contributions to Stoic REI's strategic initiatives.