Desiree Caterini
About Desiree Caterini
Desiree Caterini serves as the Head of Sales Development for LATAM at Rakuten Advertising, where she has worked since 2019. With 15 years of experience in sales and marketing, she has held various roles in notable companies, including Media Analyst at Omelete Group and Key Account Manager at Futbol Sites Network.
Current Role at Rakuten Advertising
Desiree Caterini serves as the Head of Sales Development for LATAM at Rakuten Advertising, a position she has held since 2019. In this role, she balances revenue opportunities with new customer onboarding responsibilities, employing innovative strategies to drive growth. She leads a high-performing sales team, focusing on recruiting, retaining, and rewarding talent. Caterini also acts as an online media expert, promoting Rakuten Advertising's products and services.
Previous Experience in Sales and Marketing
Desiree Caterini has extensive experience in sales and marketing, spanning 15 years. Prior to her current role, she worked at Rakuten Marketing as a Business Development Manager from 2015 to 2016 and at dunnhumby in the same capacity from 2016 to 2017. She also held the position of Senior Account Executive at PERFORM from 2014 to 2015 and was a Key Account Manager at Futbol Sites Network from 2012 to 2014. Her early career included a role as a Media Analyst at Omelete Group.
Educational Background
Desiree Caterini studied at Escola Superior de Propaganda e Marketing, where she earned a Bachelor of Science (BS) in Advertising and Marketing from 2007 to 2010. She furthered her education by obtaining a Master of Business Administration (MBA) in Digital Communication and Media/Multimedia from the same institution, completing her studies from 2010 to 2012.
Expertise in Sales Development
Desiree Caterini possesses expertise in sales development, focusing on profitable partnerships with major brands and agencies. She has demonstrated her ability to lead teams effectively and implement creative strategies for long-term improvements. Her experience in various roles across different companies has equipped her with a comprehensive understanding of the sales landscape in the digital marketing sector.