Dory Tse
About Dory Tse
Dory Tse is a Senior Business Development Manager at Rakuten Advertising, specializing in OTT/CTV since 2019. With a background in Marketing and Psychology, she has extensive experience in programmatic advertising and media planning across multiple global markets.
Work at Rakuten Advertising
Dory Tse has been serving as the Senior Business Development Manager - OTT/CTV at Rakuten Advertising since 2019. In this role, she focuses on developing business strategies and partnerships within the Over-the-Top (OTT) and Connected TV (CTV) sectors. Her tenure at Rakuten Advertising has allowed her to leverage her expertise in programmatic advertising and build strong relationships across various markets, including APAC, US, EU, and UK.
Education and Expertise
Dory holds a degree in Business & Commerce with majors in Marketing and Psychology. This educational background provides her with a solid foundation in understanding consumer behavior and marketing strategies. Her expertise extends to the programmatic ecosystem, particularly in OTT/CTV, where she possesses strong knowledge of various ad technologies, including Supply-Side Platforms (SSPs) such as Google, Appnexus, and SpotX.
Background
Before her current role, Dory gained extensive experience in the media and advertising industry. She worked at Fairfax Media in various positions, including Sales Manager - Data & Audiences, Senior Account Executive, and Digital Account Executive. Additionally, she held roles at oOh! as a Media Planner and at Exponential as a Sales Manager. Her diverse background has equipped her with strategic cross-channel media planning expertise, covering both offline and digital media.
Achievements
In addition to her role at Rakuten Advertising, Dory has been involved with Media For All [MEFA] as a mentor since 2022. This position allows her to share her knowledge and experience with others in the industry. Throughout her career, she has developed a deep understanding of programmatic advertising and has successfully built relationships across multiple international markets.