Gonçalo Pinto
About Gonçalo Pinto
Gonçalo Pinto is a Manager of Client Services at Rakuten Advertising, specializing in digital marketing strategies for Portuguese-speaking countries. He holds a Bachelor's degree in Physical Therapy and a Master's degree in Sports Physiotherapy, and has extensive experience in SEO, PPC, and e-commerce data analysis.
Work at Rakuten Advertising
Gonçalo Pinto has been serving as the Manager of Client Services at Rakuten Advertising since 2019. In this role, he is responsible for managing multi-channel digital marketing strategies, which include SEO, PPC, Display, Email Marketing, and Affiliation. His work involves overseeing the performance of various campaigns and ensuring alignment with client objectives. He also provides direct support to the Head of Digital Marketing, focusing on brand and revenue growth. His experience in this position has contributed to the overall success of the company's digital marketing initiatives.
Education and Expertise
Gonçalo Pinto holds a Bachelor's degree in Physical Therapy from Atlântica, which he completed from 2007 to 2009. He furthered his education by obtaining a Master's degree in Sports Physiotherapy from the Polytechnic Institute of Setúbal, studying from 2010 to 2012. His academic background provides a foundation for his analytical skills and understanding of user experience, which he applies in his current digital marketing role. He specializes in digital marketing strategies tailored for Portuguese-speaking countries, enhancing his expertise in this niche market.
Background
Before joining Rakuten Advertising, Gonçalo Pinto worked at WISBY LIMITED as an Affiliate Marketing Manager from 2014 to 2019. In this role, he focused on e-commerce data analysis and optimization efforts. His earlier experience includes a position as Team Leader/Duty Manager at Greene King in Victoria, London, where he worked from 2012 to 2014. This diverse background in both management and marketing has equipped him with a comprehensive skill set applicable to his current role in client services.
Achievements in Digital Marketing
Gonçalo Pinto implements SEO strategies through website auditing, keyword research, content optimization, and outreach. He is responsible for business performance reporting, which includes tracking key performance indicators (KPIs) and return on investment (ROI). His focus on conversion rate optimization (CRO) and user experience (UX) improvements has led to enhanced campaign effectiveness. Additionally, he oversees content team management, coordinating contributions from both in-house and freelance contributors to ensure high-quality output.