Ileana Freytes Ortiz, PhD
About Ileana Freytes Ortiz, PhD
Ileana Freytes Ortiz, PhD, is a Manager of Advanced Analytics at Rakuten Advertising, specializing in data storytelling and interactive visual design. With over a decade of experience in education and research, she has worked in various roles across multiple institutions, including universities and environmental organizations.
Current Role at Rakuten Advertising
Ileana Freytes Ortiz, PhD, serves as the Manager of Advanced Analytics at Rakuten Advertising. She has held this position since 2019, contributing to the company's data-driven initiatives in Tampa, Florida. In this role, she specializes in designing interactive visuals and dashboards that facilitate compelling data storytelling. Her expertise supports the organization's analytical capabilities and enhances decision-making processes.
Previous Experience in Education
Prior to her current role, Ileana Freytes Ortiz worked in various educational positions. She served as a Science Communication Instructor at the University of South Florida for four months in 2018. Additionally, she was a K-12 Outdoor Science Instructor at the University of Idaho from 2016 to 2017. Her experience also includes a role as a Science Education Instructor at Montgomery College in 2012 and as a Graduate Student Researcher at the University of South Florida from 2012 to 2018.
Academic Background
Ileana Freytes Ortiz has a comprehensive academic background in marine sciences and education. She earned her Doctor of Philosophy (PhD) in Marine Sciences from the University of South Florida, completing her studies from 2012 to 2018. She also holds a Master of Science in Natural Resources from the University of Idaho and a Certificate in Environmental Education and Science Communication from the same institution. Her undergraduate degree is a Bachelor of Science in Biology from the University of Puerto Rico, Río Piedras.
Experience in Environmental Coordination
Ileana Freytes Ortiz has experience in environmental coordination, having worked as the Outdoor and Environmental Coordinator for the City of Oldsmar, Florida, from 2018 to 2019. In this role, she focused on outdoor and environmental initiatives in the Tampa/St. Petersburg area. Additionally, she was a Chesapeake Conservation Corps Fellow at Chesapeake Bay Trust from 2011 to 2012, where she engaged in conservation projects across multiple jurisdictions.
Expertise in Data Storytelling
Ileana Freytes Ortiz has over nine years of experience in science and educational research, with a strong emphasis on data storytelling and reporting design. She has managed more than 20 interdisciplinary and cross-departmental projects aimed at creating interactive reports and dashboards. Her passion for data storytelling is influenced by her interests in marine ecology and science education, allowing her to effectively communicate complex data insights.