Jeff Wender
About Jeff Wender
Jeff Wender serves as the Chief Revenue Officer at Rakuten Advertising, where he has successfully expanded the company's global presence and reversed negative revenue trends within two years. He oversees a large team and has contributed to the company receiving numerous industry awards for excellence in 2022.
Work at Rakuten Advertising
Jeff Wender serves as the Chief Revenue Officer at Rakuten Advertising, a position he has held since 2019. In this role, he has successfully expanded the company's global presence across North America, EMEA, LatAM, and APAC regions. Wender oversees a global team of over 350 professionals, including commercial sales, client service, business development, strategy, and marketing executives. His leadership has been instrumental in reversing a negative revenue and EBITDA trajectory for the company in less than two years.
Education and Expertise
Jeff Wender studied at The University of Texas at Austin, where he earned a Bachelor’s degree in Liberal Arts from 1990 to 1994. His educational background provides a foundation for his expertise in revenue generation and strategic business development within the advertising and eCommerce sectors.
Achievements
Under Jeff Wender's leadership, Rakuten Advertising received a record 25 industry awards in 2022. These awards recognized the company's excellence in eCommerce performance, innovation, partnerships, and strategy. His efforts have significantly contributed to the company's reputation and success in the advertising industry.
Background
Jeff Wender has over five years of experience in his current role at Rakuten Advertising, based in the Dallas/Fort Worth Area. His extensive background in sales and business development has equipped him with the skills necessary to lead large teams and drive significant revenue growth.