Jennifer Willis
About Jennifer Willis
Jennifer Willis is a Senior Account Manager at Rakuten Advertising, where she has worked since 2019. She specializes in affiliate marketing within the health and wellness industry and has a background in digital marketing and business development.
Work at Rakuten Advertising
Jennifer Willis has been serving as a Senior Account Manager at Rakuten Advertising since 2019. In this role, she focuses on managing client accounts and developing strategies to enhance affiliate marketing efforts within the health and wellness industry. Her tenure at Rakuten Advertising spans over five years, during which she has contributed to the company's growth and success in digital marketing.
Education and Expertise
Jennifer Willis earned a Bachelor's degree in Business Administration with a concentration in Marketing from Middle Tennessee State University (MTSU) between 2001 and 2006. Her educational background provides a solid foundation for her expertise in affiliate marketing, particularly within the health and wellness sector. She has developed strong skills in digital marketing strategy and business development, particularly in the e-commerce industry.
Background in Affiliate Marketing
Prior to her current role, Jennifer Willis held various positions that enhanced her expertise in affiliate marketing. She worked as the Director of Affiliate Marketing at Ancient Nutrition from 2017 to 2018. Her experience also includes serving as the Director of Digital Advertising at Magazines.com from 2014 to 2017, where she focused on digital marketing initiatives. Additionally, she has held marketing roles at Simplex Healthcare and Cricket Communications, contributing to her comprehensive understanding of the marketing landscape.
Career Progression
Jennifer Willis has a diverse career trajectory in marketing, beginning as a Territory Marketing Manager at Cricket Communications from 2009 to 2010. She then transitioned to Simplex Healthcare as a Marketing Manager from 2010 to 2013. Following this, she served as the Director of Digital Advertising at Magazines.com until 2017. Her roles have consistently involved responsibilities that align with her expertise in digital marketing and business development, culminating in her current position at Rakuten Advertising.