Justin Smith
About Justin Smith
Justin Smith serves as the VP of Data Science at Rakuten Advertising, bringing over two decades of experience in analytics and data science. He has held various leadership roles in multiple companies, specializing in automated data-based decisioning and online advertising.
Current Role at Rakuten Advertising
Justin Smith serves as the Vice President of Data Science at Rakuten Advertising, a position he has held since 2022. In this role, he leverages his extensive experience in analytics and data science to drive data-driven strategies that enhance online advertising efforts. His leadership in this capacity focuses on utilizing automated data-based decisioning to optimize performance and improve outcomes for clients.
Previous Experience in Data Science
Prior to his current role, Justin Smith held several significant positions in the field of data science. He was the Vice President of Data Science at MotiveMetrics from 2020 to 2022. Before that, he served as the Vice President of Data Science at QuanticMind from 2015 to 2020 and as the Vice President of Analytics at Answers.com from 2013 to 2015. His career has spanned over two decades, during which he has developed a strong background in both customer and digital analytics.
Educational Background in Statistics and Mathematics
Justin Smith studied at the University of California, Davis, where he earned both a Master of Science and a Bachelor of Science in Statistics. His studies in statistics provided a solid foundation for his career in analytics and data science. Additionally, he also obtained a Bachelor of Science in Applied Mathematics from the same institution, further enhancing his analytical skills and expertise.
Career Timeline and Roles
Justin Smith's career includes various roles that have contributed to his expertise in analytics. He worked as a Senior Consultant at William E. Wecker Associates, Inc. from 2001 to 2005, and as a Product Consultant at Saqqara Systems from 1999 to 2001. He also served as Manager of Analytics at NexTag from 2005 to 2009 and as Director of Analytics at Announce Media from 2009 to 2013. His diverse experience across multiple companies has equipped him with a comprehensive understanding of the online advertising industry.
Expertise in Automated Data-Based Decisioning
Justin Smith possesses expertise in automated data-based decisioning, a specialty that enhances data-driven strategies in analytics. This skill is particularly relevant in the context of online advertising, where data plays a crucial role in decision-making processes. His ability to implement automated solutions contributes to more efficient and effective analytics practices.