Kacy Mcgarigle
About Kacy Mcgarigle
Kacy Mcgarigle is an Account Manager at Rakuten Advertising, where she has worked since 2018. She holds a Bachelor of Science and a Bachelor of Arts from Illinois State University and has extensive experience in digital marketing and communications.
Work at Rakuten Advertising
Kacy Mcgarigle has served as an Account Manager at Rakuten Advertising since 2018. In this role, she is based in San Mateo, California, and has accumulated six years of experience in managing client accounts. Her responsibilities include developing marketing strategies and executing performance-driven communications that align with e-commerce sales objectives.
Education and Expertise
Kacy Mcgarigle studied at Illinois State University, where she earned a Bachelor of Science degree from 2003 to 2007. She also holds a Bachelor of Arts degree from the same institution. Her educational background provides a foundation for her expertise in digital marketing and analytics, particularly in utilizing web analytics software like Coremetrics.
Background in Digital Marketing
Before joining Rakuten Advertising, Kacy Mcgarigle held several positions in digital marketing. She worked at Macy's as an Associate Digital Marketing Manager for the Home department from 2013 to 2016, followed by a role as Omni Channel Marketing Manager for Mens and Kids from 2016 to 2018. Additionally, she began her career as a Marketing Research Analyst at Ipsos in Paris from 2012 to 2013.
Skills in Social Media Marketing
Kacy Mcgarigle possesses strong skills in utilizing various social media platforms, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn, for marketing purposes. Her proficiency in these platforms supports her ability to create effective marketing campaigns and engage with target audiences.
Leadership and Collaboration Abilities
Kacy Mcgarigle demonstrates strong leadership and collaboration skills, enabling her to work effectively with cross-functional teams. Her experience includes managing vendor and client communications, which contributes to the development of innovative marketing tactics and strategies.