Katrina Davidson
About Katrina Davidson
Katrina Davidson is a Senior Client Development Manager at Rakuten Advertising, where she has worked since 2018. She has extensive experience in integrated marketing services and has held various roles in business development and partnerships across notable companies in Australia.
Current Role at Rakuten Advertising
Katrina Davidson serves as the Senior Client Development Manager at Rakuten Advertising, a position she has held since 2018. Based in Melbourne, Australia, she has focused on enhancing client relationships and driving business growth through innovative marketing strategies. Her role involves leveraging Rakuten Advertising's Attribution technology to improve campaign performance across various marketing channels.
Previous Experience at Dun & Bradstreet
Prior to her current role, Katrina Davidson worked at Dun & Bradstreet Australia and New Zealand in two capacities. She was a Sales & Marketing Solutions Business Development Manager from 2012 to 2015, where she contributed to business development efforts in Sydney. Earlier, she participated in the Graduate Development Program from 2011 to 2012, gaining foundational experience in sales and marketing.
Professional Background in Marketing
Katrina Davidson has a strong background in integrated marketing services, with expertise in Affiliate Marketing, Display, Social, and Search. She held the position of Senior Partnerships Manager at Pureprofile from 2017 to 2018 and served as Partnerships and Content Director at TLC Marketing from 2015 to 2016. Her diverse roles have equipped her with skills in managing and analyzing campaign performance.
Educational Qualifications
Katrina Davidson has an extensive educational background. She studied at Presbyterian Ladies' College from 1995 to 2007. She earned a Bachelor of Arts in International/Global Studies from Monash University from 2008 to 2011 and studied at the University of Liverpool for a year in 2009. Additionally, she completed her Master of Business Administration (MBA) at Monash Business School from 2020 to 2021.