Kimberley Mark
About Kimberley Mark
Kimberley Mark serves as the Senior Vice President of Global Strategy and Go-to-Market at Rakuten Advertising, where she oversees strategic planning and corporate governance. With a background in strategy consulting and a commitment to equity and inclusion, she has built a reputation for leading diverse teams and driving digital innovation.
Current Role at Rakuten Advertising
Kimberley Mark serves as the Senior Vice President of Global Strategy and Go-to-Market at Rakuten Advertising since 2023. In this role, she oversees corporate governance, go-to-market enablement, product marketing, customer experience, and pre-sales strategy. Additionally, she leads corporate strategy for Rakuten Rewards, which is recognized as the largest free loyalty program in the United States. Her responsibilities include annual and long-range strategic planning, ensuring alignment with the company's objectives.
Previous Experience at Rakuten Advertising
Prior to her current position, Kimberley Mark held the role of Senior Vice President, Global Strategy and Commercial Operations at Rakuten Advertising from 2022 to 2023. She also served as Head of Global Strategy and Commercial Operations from 2021 to 2022. During her tenure, she was instrumental in shaping the strategic direction of the organization and enhancing its operational capabilities.
Career Background in Consulting and Finance
Kimberley Mark has a diverse background in consulting and finance. She worked at Accenture in various roles, including Senior Strategy Consultant from 2014 to 2016 and Strategy Manager from 2016 to 2017 in the San Francisco Bay Area. Earlier, she was a Strategy Consultant (MBA Intern) with Accenture Development Partnerships in Nairobi, Kenya, in 2013. Additionally, she served as National Liaison and Team Lead at Bank of America from 2009 to 2012.
Educational Background
Kimberley Mark holds a Bachelor's degree in International/Global Studies from the University of South Florida, which she completed from 2002 to 2006. She further pursued graduate studies at The George Washington University in International Relations, Economics, Trade and Investment Policy from 2008 to 2009. Additionally, she earned a Master of Business Administration (MBA) with a focus on Sustainable Global Enterprise Immersion from Cornell University between 2012 and 2014.
Advocacy and Leadership
Kimberley Mark is an advocate for advancing equity and inclusion for BIPOC, women, and LGBTQ+ communities. She is recognized for her ability to build enthusiastic, high-performing, and diverse teams. Her passion for using digital innovation to bridge gaps in sustainability and development reflects her commitment to social responsibility and community engagement.