Kristina Hennessy
About Kristina Hennessy
Kristina Hennessy is an Account Manager at Rakuten Advertising, where she oversees affiliate marketing programs and helps brands optimize their digital marketing budgets. She has a diverse background in marketing and sales, with previous roles at Chesapeake Beverage, Southern Glazer's Wine & Spirits, and Starr Hill Brewery.
Work at Rakuten Advertising
Kristina Hennessy has been serving as an Account Manager at Rakuten Advertising since 2021. In this role, she oversees the day-to-day execution of affiliate marketing programs. Her responsibilities include helping national and international brands optimize their digital marketing budgets. With a focus on enhancing brand visibility and performance, she leverages her expertise to drive successful marketing strategies.
Previous Experience in Beverage Industry
Kristina Hennessy has extensive experience in the beverage industry. She worked at Chesapeake Beverage as a Purchasing Inventory Control Manager from 2015 to 2016 and as a Sales Execution Analyst from 2014 to 2016. Additionally, she held the position of Trade Marketing Manager for the Beam Suntory Portfolio at Southern Glazer's Wine & Spirits from 2018 to 2020, and served as a Portfolio Manager for Wine & Spirits from 2016 to 2018.
Education and Expertise
Kristina Hennessy earned a Bachelor's degree in Business/Corporate Communications from Stevenson University. Her educational background supports her broad skill set in influencers and partnerships, competitive insights, and organizational alignment, which are critical for ensuring successful execution in her marketing roles.
Background in Sales and Marketing
Before her current role, Kristina Hennessy worked as a Sales Marketing Manager at Starr Hill Brewery from 2012 to 2014. This position provided her with foundational experience in sales and marketing strategies within the beverage sector, contributing to her overall expertise in the industry.
Passion for Culture and Travel
Kristina Hennessy is passionate about experiencing different cultures through cuisine and travel. This interest enriches her professional perspective and enhances her ability to connect with diverse audiences in her marketing endeavors.