Larry Tumacder
About Larry Tumacder
Larry Tumacder is a Senior Director of Sales and Business Development at Rakuten Advertising, where he has worked since 2017. He has a strong background in business development and sales, with previous roles at EBOZ.COM, Ivenue.com, Answers.com, NexTag, and FINOVA Capital Corporation.
Current Role at Rakuten Advertising
Larry Tumacder serves as the Senior Director of Sales and Business Development at Rakuten Advertising, a position he has held since 2017. In this role, he is responsible for driving sales strategies and developing business opportunities within the organization. His tenure at Rakuten Advertising spans over seven years, during which he has contributed to the company's growth and success in the competitive advertising landscape. In recognition of his efforts, he received the company-wide MVP Award in Q2 2023.
Previous Experience in Business Development
Larry Tumacder has extensive experience in business development across various organizations. He worked at EBOZ.COM as the Director of Business Development from 2001 to 2004, prior to its acquisition by Web.com. He also held managerial roles at Ivenue.com and NexTag, where he focused on business development from 2000 to 2001 and 2005 to 2009, respectively. Additionally, he served as the Senior Director of Sales at Answers.com from 2009 to 2016, overseeing programmatic, affiliate, and lead generation sales.
Educational Background
Larry Tumacder studied at Wayne State University, where he earned a Master of Business Administration (MBA) with a focus on Finance. He also holds a Bachelor of Science (BS) degree in Finance from Michigan State University. His educational background has equipped him with the financial acumen necessary for his roles in sales and business development.
Sales Achievements and Recognition
Throughout his career, Larry Tumacder has consistently exceeded sales quotas and received multiple awards for his performance. He achieved 191% of his sales quota in 2022, which earned him a place in the CEO Club. In 2018, he was recognized as the MVP for West Coast Sales. Additionally, he was honored with the Presidents Club award in 2019, reflecting his significant contributions to sales success.
Career Progression and Impact
Larry Tumacder's career spans over two decades, during which he has held various leadership positions in sales and business development. His roles have included Assistant Vice President of Business Development at FINOVA Capital Corporation and Manager of Business Development at NexTag. His ability to drive sales and develop strategic partnerships has been a key factor in his career progression and the success of the organizations he has worked for.