Lauren Bennett
About Lauren Bennett
Lauren Bennett serves as the Senior Manager of Client Services at Rakuten Advertising, where she facilitates strategic partnerships with major platforms such as Google and Bing. With a background in digital marketing and a focus on multi-channel account management, she has over a decade of experience in the industry.
Current Role at Rakuten Advertising
Lauren Bennett serves as the Senior Manager of Client Services at Rakuten Advertising, a position she has held since 2017. In this role, she facilitates strategic partnerships with major platforms such as Google, Bing, and Kenshoo. Bennett leads multi-channel account teams across various marketing channels, including Affiliate, Display, Social, and Search. She manages a portfolio of top-tier Search clients, overseeing a monthly spend of up to $1.9 million.
Previous Experience at Rakuten Advertising
Prior to her current role, Lauren Bennett worked at Rakuten Advertising in several capacities. She served as a Senior Account Manager for Search from 2016 to 2017 and as a SEM Specialist from 2015 to 2016. Both positions were based in San Mateo, California. Her experience at Rakuten Advertising has contributed to her expertise in client services and search marketing.
Career Background in Digital Marketing
Lauren Bennett has a diverse background in digital marketing, having worked in various roles across multiple companies. She was a Marketing Manager - SEM at Fanatics, Inc. from 2013 to 2015. Before that, she held positions at Vizergy Digital Marketing, including PPC Senior Analyst and Team Lead from 2011 to 2013, and Paid Search Analyst from 2010 to 2011. Her early career included a role as Interactive Marketing Coordinator at Fkq Advertising from 2009 to 2010.
Educational Background
Lauren Bennett studied at Florida State University from 2003 to 2007, where she focused on Marketing, Management, and Business. This educational foundation has supported her career in digital marketing and client services.