Lewis Broad Ashman
About Lewis Broad Ashman
Lewis Broad Ashman is a Senior Director of Product & UX at Rakuten Advertising, where he has worked since 2022. He has extensive experience in product management, having held various roles at Public-i Group Ltd and Rakuten Advertising, and he advocates for the Minimal Loveable Product approach to product design.
Current Role at Rakuten Advertising
Lewis Broad Ashman serves as the Senior Director of Product & UX at Rakuten Advertising. He has held this position since 2022, contributing to the development and enhancement of user experience and product strategies within the organization. His role involves overseeing product management initiatives and ensuring alignment with user needs and market trends.
Previous Experience at Rakuten Advertising
Prior to his current role, Ashman worked at Rakuten Advertising in various capacities. He served as Director of Product Management from 2018 to 2022, and as Manager of Product Management from 2017 to 2018. His tenure at Rakuten Advertising spanned a total of four years, during which he focused on product development and management in Brighton, United Kingdom.
Experience at Public-i Group Ltd
Ashman has extensive experience at Public-i Group Ltd, where he held multiple roles from 2001 to 2016. He started as a Webcast Technician and progressed to Senior Webcast Technician, Head of Customer Delivery, and ultimately Head of Product. His contributions included developing core products such as Connect & InCamera and implementing service desk systems.
Education and Certifications
Lewis Broad Ashman studied at the University of Plymouth, earning a BSc (Hons) in Multimedia Production & Technology from 1998 to 2000. He also attended East Surrey College, where he achieved a BTEC in Media Studies. Additionally, he is a Certified Scrum Alliance Product Owner, reflecting his expertise in agile product management.
Advocacy for Product Design Approaches
Ashman advocates for the Minimal Loveable Product (MLP) approach to product design. This methodology emphasizes the importance of early and frequent shipping of products to meet user needs effectively. His focus on identifying technology trends and social behaviors enhances his ability to drive product success.