Mariana Moliterno
About Mariana Moliterno
Mariana Moliterno is a media and planning supervisor with extensive experience in advertising and marketing. She currently works at UOL - Universo Online and Rakuten Marketing, specializing in offline projects with online coverage and strategic studies across various industry segments.
Current Role at UOL - Universo Online
Mariana Moliterno serves as Coordenadora de Planejamento e Mídia at UOL - Universo Online since 2016. In this role, she focuses on planning and media strategies, contributing to the development of advertising initiatives tailored to client needs. Her responsibilities include conducting strategic studies across various industry segments, which enhances UOL's advertising effectiveness. Mariana's expertise in integrating offline projects with online coverage is instrumental in her current position.
Experience at Rakuten Marketing
Mariana Moliterno has held multiple roles at Rakuten Marketing. She began as a Network Development Coordinator from 2014 to 2015, where she contributed to network expansion strategies. Subsequently, she transitioned to her current position as Supervisora de Mídia e Planejamento in 2015. In this capacity, she specializes in media planning and oversees projects that involve branded content and influencer collaborations, enhancing the company's advertising reach.
Educational Background
Mariana Moliterno studied Administração de empresas at Fundação Armando Alvares Penteado from 2006 to 2010, earning her degree over four years. She furthered her education by completing a Master in Marketing at Escola Superior de Propaganda e Marketing from 2013 to 2014. Additionally, she participated in Stanford Continuing Studies, where she completed a course in Marketing Strategy for a Mobile World in 2016. This diverse educational background supports her expertise in marketing and media planning.
Previous Work Experience
Before her current roles, Mariana Moliterno gained valuable experience in various positions. She worked at Lopes Consultoria de Imóveis SA as an intern in the Internet area in 2009 and later in Business Process Management in 2010. Additionally, she was involved with Imovelweb as a Performance specialist from 2013 to 2014. These roles provided her with foundational knowledge in internet marketing and performance analysis, contributing to her current expertise.
Specialization in Advertising Strategies
Mariana Moliterno specializes in creating and developing advertising strategies that integrate offline projects with online coverage. She conducts macro and micro strategic studies for various industry segments, including Telecom, Technology, Tourism, Retail, and Apps. Her work involves supporting account managers and commercial executives in optimizing advertising strategies based on client KPIs. She has also developed seasonal advertising products, such as Black Friday UOL and Semana do Consumidor, enhancing the effectiveness of the advertising team.