Martin Ferguson
About Martin Ferguson
Martin Ferguson serves as the Director of Strategic Initiatives at Rakuten Advertising, where he has worked since 2019. He specializes in GDPR compliance and plays a crucial role in onboarding large publishers while ensuring effective use of the company's product suite.
Work at Rakuten Advertising
Martin Ferguson has been serving as the Director of Strategic Initiatives at Rakuten Advertising since 2019. In this role, he focuses on optimizing the onboarding process for large publishers, ensuring a quick and technically sound integration into the Rakuten Marketing platform. He also emphasizes compliance and compatibility between advertisers and publishers, particularly within the UK market. His expertise in GDPR and browser privacy settings aids in minimizing their impact on affiliate revenue, making him a key resource within the organization.
Previous Experience at Nextperf
Prior to his current role, Martin Ferguson worked at Nextperf as a Senior Network Development Manager from 2011 to 2014. His responsibilities included managing network development initiatives and enhancing publisher relationships. He also held the position of Network Development Manager at Nextperf from 2008 to 2011, where he contributed to the growth and effectiveness of the publisher network. His experience in these roles provided him with valuable insights into the affiliate marketing landscape.
Early Career at DHL
Martin Ferguson began his career at DHL, where he worked as a Telesales Executive from 1999 to 2001. In this position, he was responsible for sales outreach and customer engagement, laying the groundwork for his future roles in strategic initiatives and network development. His early experience in sales contributed to his understanding of client relationships and market dynamics.
Education and Expertise
Martin Ferguson studied at the University of Winchester, where he earned a Bachelor of Arts degree. His academic background supports his professional expertise, particularly in areas related to compliance and privacy regulations. As a Subject Matter Expert on GDPR and browser privacy settings, he applies his knowledge to enhance affiliate revenue strategies and ensure adherence to industry standards.