Megan Copeland
About Megan Copeland
Megan Copeland is a Senior Analyst in Advanced Analytics at Rakuten Advertising, where she has worked since 2021. She has a background in sports and entertainment analytics, with previous roles at Universal Orlando Resort, Barry University, and the Tampa Bay Rays.
Current Role at Rakuten Advertising
Megan Copeland serves as a Senior Analyst in Advanced Analytics at Rakuten Advertising. She has held this position since 2021, contributing to the company's analytical capabilities in marketing. Her role involves leveraging data to optimize campaign performance and enhance client strategies. Megan's expertise in analytics plays a crucial part in helping brands improve their online presence.
Previous Experience at Rakuten Advertising
Prior to her current role, Megan worked at Rakuten Advertising as a Campaign Optimization Analyst from 2019 to 2021. In this position, she focused on analyzing campaign data to drive improvements and maximize results for clients. This experience laid the foundation for her current responsibilities in advanced analytics.
Experience at Universal Orlando Resort
Megan Copeland worked as an Analyst in Resort Sales and Marketing at Universal Orlando Resort for 11 months in 2018 and 2019. During her time there, she contributed to the analysis of sales data and marketing strategies, enhancing her skills in a high-traffic entertainment environment.
Educational Background in Finance and Sports Management
Megan earned her Bachelor of Business Administration (B.B.A.) in Finance from Barry University, where she studied from 2012 to 2016. She furthered her education by obtaining a Master of Business Administration (MBA) in Sport and Entertainment Management from the University of South Florida from 2016 to 2018. This educational background supports her analytical work in both finance and sports analytics.
Background in Sports and Entertainment Analytics
Megan has a strong background in sports and entertainment analytics, having worked as an Analytics Resident for the Tampa Bay Rays from 2015 to 2018. This experience, combined with her collegiate sports background, informs her competitive approach to analytics and marketing, allowing her to effectively support client objectives.