Michael Crnkovich
About Michael Crnkovich
Michael Crnkovich is a Business Development Manager at Rakuten Advertising, where he leads a team focused on market research and contract negotiation, achieving significant revenue generation. He has held various sales and leadership roles at companies such as Hulu, Yelp, and ESPN, and possesses expertise in leveraging technology to drive sales.
Current Role at Rakuten Advertising
Michael Crnkovich serves as a Business Development Manager at Rakuten Advertising, a position he has held since 2021. In this role, he leads an internal team dedicated to market research, prospecting, outreach, and contract negotiation. His efforts have contributed to significant revenue generation, achieving eight-figure results. Crnkovich focuses on acquiring new retail logos and influencer partnerships for the affiliate SaaS network platform, utilizing his extensive experience in sales and business development.
Previous Experience in Sales and Business Development
Prior to his current role, Crnkovich held several positions in sales and business development across various companies. He was the Regional Sales Director at Hulu for five months in 2017, where he focused on sales strategies in Chicago. He also served as the Senior Sales Director at Yelp from 2018 to 2020, and as the Agency Sales Lead at Centro from 2020 to 2021. His earlier experience includes roles at ESPN, TV Guide Channel, NBC Universal, and Viacom, where he developed a strong foundation in account management and client planning.
Education and Certifications
Michael Crnkovich studied at Wabash College, where he focused on Speech/Communications and History. He has further enhanced his professional skills by earning multiple certifications from The Trade Desk Edge Academy. These certifications demonstrate his expertise in data-driven planning, executive program management, and software workflow automation, which are essential in today's digital marketing landscape.
Expertise in Digital Marketing Technologies
Crnkovich has a strong proficiency in leveraging various technologies to drive revenue and exceed sales quotas. His expertise includes software as a service (SaaS), demand-side platforms (DSP), over-the-top (OTT) media, connected TV (CTV), audio advertising, and digital out-of-home (DOOH) advertising. He performs audits and provides recommendations for digital performance channels, enhancing revenue-driving solutions for retail partners in the Midwest territory.