Monalisa Rigo
About Monalisa Rigo
Monalisa Rigo serves as the Senior Manager of Marketing for LATAM at Rakuten Advertising, where she has worked since 2022. With a diverse background in marketing and leadership roles across various companies, she has significantly contributed to brand awareness and lead generation in South America.
Work at Rakuten Advertising
Monalisa Rigo serves as the Senior Manager of Marketing for the LATAM region at Rakuten Advertising. She has held this position since 2022, contributing to the company's marketing strategies and initiatives in São Paulo, Brazil. In her role, she leads the expansion and management of the marketing department, focusing on enhancing brand visibility and generating quality leads for sales. Prior to her current role, she worked at Rakuten Advertising as the Senior Marketing Manager for LATAM and Brazil from 2020 to 2022.
Previous Experience in Marketing
Monalisa Rigo has extensive experience in marketing across various organizations. She worked at Awin as the Head of Marketing and Operations from 2015 to 2019 in São Paulo, Brazil. Earlier, she was a Team Leader in Operations at zanox from 2012 to 2015, also in São Paulo. Additionally, she served as a Brand Manager at intereconomia in Madrid from 2009 to 2012. Her career began with an internship in Internal Communication at Whirlpool Latin America from 2006 to 2008.
Education and Expertise
Monalisa Rigo has a diverse educational background in marketing and leadership. She holds a Master's degree in Contemporary Culture from Universidad Complutense de Madrid, completed in 2011. She studied Social Communication and Advertisement at Universidade Metodista de São Paulo, earning her degree in 2008. Additionally, she has pursued various specialized courses, including Agile Marketing at ESPM and Project Management at FGV. Her leadership training includes programs from Hyper Island and ISE Business School.
Content Production and Thought Leadership
In her current role, Monalisa Rigo is responsible for producing content and communications that support thought leadership initiatives and revenue-generating campaigns. She plays a vital role in increasing brand awareness in South America, focusing on generating quality leads for the sales team. Her efforts contribute to the overall marketing strategy and enhance the company's presence in the LATAM market.
Event Management and B2B Activities
Monalisa Rigo manages a diverse range of events within the local portfolio, emphasizing B2B activities. She oversees both virtual and in-person events, ensuring they align with the marketing goals of Rakuten Advertising. Her experience in event management supports the company's outreach efforts and strengthens relationships with clients and partners in the region.