Nicola (Nic) Stevenson Murray
About Nicola (Nic) Stevenson Murray
Nicola (Nic) Stevenson Murray serves as the Director of Advertiser & Agency Development at Rakuten Advertising in Sydney, where she has worked since 2021. With over 20 years of experience in e-commerce, particularly in B2C brands and affiliate marketing, she specializes in the fashion and beauty industry.
Work at Rakuten Advertising
Nicola Stevenson Murray has been serving as the Director of Advertiser & Agency Development at Rakuten Advertising since 2021. In this role, she focuses on enhancing relationships with advertisers and agencies, leveraging her extensive experience in e-commerce and affiliate marketing. Prior to her current position, she worked at Rakuten Advertising as a Senior Manager for New Merchant Affiliate Services from 2013 to 2021, where she contributed to the growth of affiliate partnerships across the APAC region.
Education and Expertise
Nicola has pursued various educational opportunities to enhance her skills in digital marketing. She studied Programmatic Trading at IAB Training, achieving certification in 2014. Additionally, she completed a course in Online Advertising through Open 2 Study. Her academic background includes training in computer skills at Otago Polytechnic and art studies at Otago Girls High School. This educational foundation supports her expertise in performance partner marketing and its practical applications.
Background in E-commerce and Marketing
With over 20 years of experience in e-commerce, Nicola has specialized in B2C brands and affiliate marketing. Her career includes roles in account management and digital media recruitment, providing her with a comprehensive understanding of the industry. She has a particular focus on the fashion and beauty sectors, where she finds fulfillment in witnessing the direct impact of her efforts on brand success and sales growth.
Previous Work Experience
Before joining Rakuten Advertising, Nicola held several positions that contributed to her professional development. She worked at Quotify in account management for one year from 2007 to 2008. Additionally, she served as an Online Digital Media Recruiter at Command Group for six months in 2011-2012. These roles have equipped her with a diverse skill set applicable to her current responsibilities in advertiser and agency development.