Nicole Garza

Director, Client Services @ Rakuten Advertising

About Nicole Garza

Nicole Garza serves as the Director of Client Services at Rakuten Advertising, where she has worked since 2022, focusing on guiding consumers through the conversion funnel. With 13 years of experience in eCommerce and a background in account management, she has held various roles at Rakuten Advertising, including Senior Manager and Strategic Account Manager.

Work at Rakuten Advertising

Nicole Garza has held various positions at Rakuten Advertising since 2010. Currently, she serves as the Director of Client Services, a role she has occupied since 2022. In this position, she specializes in guiding consumers through the conversion funnel. Prior to her current role, she worked as a Strategic Account Manager from 2013 to 2015, and as a Marketing Coordinator - Account Manager from 2010 to 2013. Garza also held the position of Senior Account Manager from 2015 to 2017, and later as Senior Manager from 2017 to 2018 and again from 2018 to 2022. Her extensive experience at Rakuten Advertising spans over a decade.

Education and Expertise

Nicole Garza earned her Bachelor's degree in English Writing from DePauw University, where she studied from 2005 to 2009. Her educational background complements her professional expertise in eCommerce, specifically in paid media advertising and account management. With 13 years of experience in the industry, she has developed a strong skill set in relationship building and partner retention, which are critical for her roles in client services.

Background

Nicole Garza has a diverse professional background within Rakuten Advertising, having worked in multiple roles across different locations. She began her career at the company in the Greater Chicago Area and later transitioned to the San Francisco Bay Area and London, United Kingdom. Her final relocation was to the Austin, Texas Area, where she continued her work in client services. This geographical diversity has contributed to her understanding of various market dynamics.

Achievements

Throughout her career at Rakuten Advertising, Nicole Garza has demonstrated a consistent ability to excel in client services and account management. Her focus on transitioning consumers through the conversion funnel has been a key aspect of her work. Garza's commitment to relationship building and partner retention has been recognized as a significant factor in her success within the organization.

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