Nicole Prodoehl

Nicole Prodoehl

Manager Market Intelligence @ Rakuten Advertising

About Nicole Prodoehl

Nicole Prodoehl serves as the Manager of Market Intelligence at Rakuten Advertising, a position she has held since 2018. With a background in network development and strategy, she plays a crucial role in providing product marketers with insights for market strategies and disseminating performance data through various channels.

Work at Rakuten Advertising

Nicole Prodoehl has been with Rakuten Advertising since 2006, holding various positions over the years. Currently, she serves as the Manager of Market Intelligence, a role she has occupied since 2018 in the Greater Chicago Area. In this capacity, she enables product marketers to utilize vertical and product-level insights to inform market strategies. Previously, she worked as a Senior Manager in Network Development for one month in 2006 and as a Network Strategist from 2012 to 2018, where she was responsible for operationalizing global research methodologies to enhance industry trend analysis and competitive intelligence.

Education and Expertise

Nicole Prodoehl earned a Bachelor of Arts degree in Biology from Ripon College, where she studied from 1993 to 1997. Her educational background provides a foundation for her analytical skills and expertise in market intelligence. Over her career at Rakuten Advertising, she has developed proficiency in leveraging performance data insights and facilitating their dissemination through various channels, including blogs and social media.

Background

Nicole Prodoehl has extensive experience in market intelligence and network strategy, primarily within Rakuten Advertising. Her career spans over 18 years at the company, during which she has held multiple roles that contribute to her understanding of market dynamics and competitive landscapes. Her work focuses on enhancing the effectiveness of marketing strategies through data-driven insights.

Achievements

Throughout her tenure at Rakuten Advertising, Nicole Prodoehl has played a significant role in facilitating the dissemination of performance data insights. Her efforts have contributed to the company's ability to inform marketing strategies effectively. She has operationalized global research methodologies, enhancing the organization's capacity for industry trend analysis and competitive intelligence.

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