Png Sim Phuy
About Png Sim Phuy
Png Sim Phuy is an Analyst in Advanced Analytics at Rakuten Advertising, with a diverse background in digital marketing and analytics across various industries. He has held roles at several companies, including MP International Pte Ltd, GREAT EASTERN, and Lazada Group, and has a strong educational foundation in International Business.
Work at Rakuten Advertising
Png Sim Phuy currently holds the position of Analyst, Advanced Analytics at Rakuten Advertising. Since joining in 2021, he has contributed to the company's analytical efforts, focusing on advanced data analysis to support marketing strategies and decision-making processes. His role involves utilizing data-driven insights to enhance advertising effectiveness and optimize client campaigns.
Previous Experience in Marketing and Analytics
Prior to his current role, Png Sim Phuy worked at several notable organizations. He was a Digital Analytics Manager at GREAT EASTERN for 10 months in 2020, where he managed digital analytics initiatives. He also served as a Senior Analyst at Lazada Group from 2017 to 2019, focusing on onsite pages and planning within the marketing department. His experience includes a position as a Digital Consultant at Ruder Finn in 2019 and as a Digital Marketing Strategist at Deskera from 2019 to 2020.
Educational Background
Png Sim Phuy has a strong educational foundation in international business and communications. He studied at The University of Birmingham, where he earned a Bachelor's degree in International Business from 2011 to 2013. He also attended Ecole supérieure de Commerce de Bordeaux-Ecole de Management, participating in the ERASMUS Exchange Program for 11 months in 2013. Additionally, he obtained a Diploma in Info-communications from Temasek Polytechnic from 2006 to 2009.
Experience in Team Management and Strategy Development
Png Sim Phuy has demonstrated expertise in building and managing both local and regional teams to achieve high-quality results. He has been involved in developing go-to-market strategies that emphasize lead generation and customer retention. His initiatives have created a direct positive impact on sales and revenue generation across various industries, including e-commerce, technology, and fast-moving consumer goods (FMCGs).
Internship and Early Career Experience
Png Sim Phuy began his career with internships that provided foundational experience in the tech and communications sectors. He worked as a Microsoft Student Partner from 2007 to 2009, gaining insights into technology and marketing. He also completed internships at ZALORA Group in 2012 and at the Institute for Infocomm Research from 2007 to 2008, where he developed skills that would support his future roles in digital marketing and analytics.