Renard Ihlenfeld
About Renard Ihlenfeld
Renard Ihlenfeld is a Senior Director of Product Marketing with extensive experience in the technology sector, having held key positions at companies such as Citrix, Bill.com, and Rakuten Advertising. He specializes in product enhancement, revenue generation, and stakeholder relationship building.
Work at Rakuten Advertising
Renard Ihlenfeld serves as the Senior Director of Product Marketing at Rakuten Advertising. He has held this position since 2022, focusing on innovative solutions that help companies generate revenue and build brand awareness. In this role, he utilizes his extensive experience in product marketing to enhance product positioning and messaging.
Previous Experience in Product Marketing
Prior to his current role, Ihlenfeld worked at several notable companies. He was a Senior Product Marketing Manager at Citrix, where he managed GoToMeeting and GoToTraining from 2015 to 2017. He then transitioned to Bill.com as Senior Manager of Product Marketing from 2018 to 2020, contributing to the company's IPO. Following this, he served as Product Marketing Leader at Weedmaps from 2020 to 2022, also during its IPO phase.
Educational Background
Renard Ihlenfeld has a strong educational foundation in marketing and business. He earned an MBA in Marketing and Consulting from the University of Notre Dame, studying from 2004 to 2006. He also studied Business Administration at Saint Mary's College of California, achieving a Bachelor of Science in Engineering. Additionally, he attended the University of California, Berkeley, where he completed coursework in Product Management and Product Marketing in 2010.
Career Development and Skills
Ihlenfeld has developed a robust skill set throughout his career, specializing in identifying opportunities for product enhancement and growth within competitive landscapes. His strong international background in marketing supports his ability to build effective go-to-market strategies. He is known for establishing relationships with stakeholders to improve product positioning and messaging.
Early Career Experience
Ihlenfeld began his career at eHealth, Inc., where he held multiple roles from 2006 to 2011, including Partner Marketing Manager and Senior Program Manager. He also worked at Intuit as a Senior Product Marketing Manager for Small Business Solutions from 2013 to 2015. His early experiences laid the groundwork for his later success in product marketing.