Rosanna Rae
About Rosanna Rae
Rosanna Rae is a Publisher Acquisition Specialist at Rakuten Advertising, where she develops strategies to empower publishers through affiliate marketing. She has a background in communication and marketing, with previous roles in various media and marketing positions.
Work at Rakuten Advertising
Currently, Rosanna Rae serves as a Publisher Acquisition Specialist at Rakuten Advertising, a position she has held since 2021. In this role, she specializes in designing strategies that empower publishers with diverse business models through affiliate marketing activities. She focuses on developing strategic partnerships to enhance growth and scalability for clients within the Rakuten Advertising network. Additionally, she guides publishers through the onboarding and program activation process, ensuring they have the necessary support to succeed.
Previous Experience in Affiliate Sales
Before joining Rakuten Advertising, Rosanna Rae worked at Seven Affiliate Sales from 2017 to 2021. Initially, she served as an Agency Sales Assistant for two years, followed by a role as a Direct Sales Executive for another two years. During her time at Seven Affiliate Sales, she gained valuable experience in affiliate marketing and sales strategies, contributing to her expertise in publisher acquisition.
Background in Media and Marketing
Rosanna Rae has a diverse background in media and marketing, having worked in various roles prior to her current position. She was a Sub Editor at Purple Sneakers Pty Ltd from 2016 to 2019 and a Producer at FBi Radio from 2015 to 2017. Additionally, she held the position of Media and Marketing Assistant at The World Bar for one year. Her experience in these roles has equipped her with skills in content creation, production, and marketing strategies.
Education and Expertise
Rosanna Rae studied at Macquarie University, where she earned a Bachelor of Arts (B.A.) and a Bachelor of Commerce (B.Com.) in Communication/Media Studies and Marketing. Her education spanned from 2010 to 2017, providing her with a strong foundation in both communication and business principles. This academic background supports her current role in developing strategies for publishers and managing affiliate marketing activities.
Skills in Analytics and Support
In her role at Rakuten Advertising, Rosanna Rae provides analytics, insights, and support to publishers. She assists them in self-managing their activities using online analytics and reporting tools. This focus on data-driven decision-making helps publishers optimize their performance within the affiliate marketing landscape.