Samantha Deavin
About Samantha Deavin
Samantha Deavin serves as the Director of Marketing & Strategy APAC at Rakuten Marketing, a position she has held since 2019. With a background in client services and content writing, she has over a decade of experience in the marketing field.
Work at Rakuten Marketing
Samantha Deavin has been serving as the Director of Marketing & Strategy for the Asia-Pacific (APAC) region at Rakuten Marketing since 2019. In this role, she is responsible for overseeing marketing strategies and initiatives across the APAC markets. Her tenure at Rakuten Marketing highlights her leadership in driving marketing efforts and enhancing client engagement. Prior to her current position, she held the role of Manager, Client Services at Rakuten Marketing Australia from 2012 to 2018, where she focused on client relationships and service delivery.
Previous Experience in Media and Content
Before joining Rakuten Marketing, Samantha Deavin worked at Switched on Media as a Journalist/Content Writer from 2010 to 2011. In this position, she contributed to content creation and journalism, enhancing her skills in communication and media. She later transitioned to a role as Digital Account Manager at Switched on Media from 2011 to 2012, where she managed digital accounts and client interactions, further developing her expertise in digital marketing.
Education and Expertise
Samantha Deavin studied at the University of Sydney, where she earned a Bachelor of Arts in Media & Communications from 2007 to 2010. Her academic background includes studies in Media, American Studies, and History, providing her with a strong foundation in communication and cultural analysis. This educational experience supports her professional roles in marketing and strategy within the digital landscape.
Career Timeline
Samantha Deavin's career spans over a decade, beginning with her role as a Journalist/Content Writer at Switched on Media from 2010 to 2011. She then took on the position of Digital Account Manager at the same company until 2012. Following this, she joined Rakuten Marketing Australia as Manager, Client Services, where she worked for six years until 2018. In 2019, she advanced to her current role as Director of Marketing & Strategy APAC at Rakuten Marketing, marking a significant progression in her career.