Sharon Uselman
About Sharon Uselman
Sharon Uselman serves as the Director of Go-To-Market Enablement at Rakuten Advertising, where she has worked since 2023. She has extensive experience in affiliate marketing and has held various leadership roles within Rakuten Advertising since 2011.
Work at Rakuten Advertising
Sharon Uselman has been serving as the Director of Go-To-Market Enablement at Rakuten Advertising since 2023. In this role, she focuses on enhancing product adoption and implementing marketing strategies. Prior to this position, she held several roles within the company, including Senior Manager of Client Services, Senior Manager of Operations, Director of Digital Media Operations, and Director of Product Adoption. Her tenure at Rakuten Advertising spans over a decade, showcasing her extensive experience in various operational and managerial capacities.
Engagement Lead for Women@Rakuten
In addition to her primary role, Sharon Uselman is the Engagement Lead for Women@Rakuten, an Employee Resource Group she has been involved with since 2021. This initiative aims to foster a supportive environment for women within the organization, promoting diversity and inclusion. Her leadership in this group reflects her commitment to enhancing workplace culture and advocating for women's representation in the industry.
Previous Experience in Media and Marketing
Before joining Rakuten Advertising, Sharon Uselman worked at Swift Media Group as an Associate Producer from 2004 to 2005. She also held various positions at Rakuten Advertising, including Senior Account Manager from 2005 to 2011 and Senior Manager of Operations from 2017 to 2019. Additionally, she worked at Bowne Business Solutions as an Account Director from 2000 to 2004. This diverse background in media and marketing has equipped her with a solid foundation in client services and operational management.
Education and Expertise
Sharon Uselman studied at the University of Wisconsin-Madison, where she earned a Bachelor of Arts degree with a focus on Journalism and Psychology. She also attended DePaul Driehaus College of Business for further studies. Her educational background complements her professional expertise in onboarding new-to-network merchants, enhancing operational efficiency, and improving client satisfaction.
Skills and Tools Utilized
Sharon Uselman utilizes a variety of tools to support her commercial team goals, including Highspot, Monday.com, Salesforce, Domo, Qualtrics, Slack, Adobe Express, Jira, and Confluence. Her top Strength Finder skills include Achiever, Learner, Input, Individualization, and Relator, which contribute to her effectiveness in cross-functional collaboration and strategic implementation of marketing programs.