Shuvodeep Saha
About Shuvodeep Saha
Shuvodeep Saha is an Analyst specializing in Campaign Optimization at Rakuten Advertising, with a background in digital marketing and engineering. He has worked in various international locations and holds a Master's degree in Management from Audencia Business School.
Work at Rakuten Advertising
Shuvodeep Saha currently holds the position of Analyst, Campaign Optimization at Rakuten Advertising. He has been with the company since 2021, working in Paris, Île-de-France, France. In this role, he applies his expertise in digital marketing and analytics to optimize advertising campaigns, ensuring effective performance and strategic alignment with client goals.
Previous Experience in Digital Marketing
Before joining Rakuten Advertising, Shuvodeep Saha worked as a Digital Marketing Analyst at Ossisto Technologies Pvt. Ltd. from 2017 to 2018 in Bengaluru, Karnataka, India. He also served as a Digital Marketing Analyst Intern at Elveflow Microfluidics, an Elvesys brand, from 2020 to 2021 in Paris, France. These roles provided him with foundational skills in digital marketing and campaign management.
Education and Expertise
Shuvodeep Saha earned a Master's degree in Management with a focus on technology and product management from Audencia Business School, where he studied from 2019 to 2021. Prior to that, he completed a Bachelor of Technology in Mechanical Engineering at Kalinga Institute of Industrial Technology from 2012 to 2016. His educational background combines engineering principles with business management, enhancing his analytical capabilities in marketing.
Background in Engineering and Marketing
Shuvodeep Saha has a diverse background that includes experience in both engineering and digital marketing. He worked as an Application Development Analyst at Accenture from 2016 to 2017 in Pune, India. This blend of technical and marketing expertise allows him to approach campaign optimization with a unique perspective, integrating analytical skills with marketing strategies.
International Work Experience
Shuvodeep Saha has gained international work experience in various locations, including India and France. This exposure has provided him with a global perspective on marketing strategies and practices, enabling him to adapt and implement effective solutions in diverse markets.