Silvia Sánchez Ureña
About Silvia Sánchez Ureña
Silvia Sánchez Ureña is the Publisher Development Manager DACH at Rakuten Advertising, where she has worked since 2020, focusing on partnerships with publishers in the fashion, tech, and home decoration sectors. She holds multiple degrees in European Studies, Media and Communication Science, and Audiovisual Communications, and has a diverse professional background in affiliate management and marketing communications.
Work at Rakuten Advertising
Silvia Sánchez Ureña has served as the Publisher Development Manager DACH at Rakuten Advertising since 2020. In this role, she focuses on developing partnerships with publishers in the fashion, tech, and home decoration sectors across the DACH region, which includes Germany, Austria, and Switzerland. She works on matching DACH publishers with global advertisers to create promotional opportunities. Her efforts have been instrumental in expanding Rakuten Advertising's publisher portfolio in this region.
Education and Expertise
Silvia Sánchez Ureña holds multiple degrees in diverse fields. She earned a Master’s Degree in European Studies/Civilization from Instituto Europeo, studying from 2016 to 2018. Prior to that, she completed a Master of Arts (M.A.) in Media and Communication Science at Technische Universität Ilmenau from 2013 to 2015. Additionally, she has a Bachelor's degree in Audiovisual Communications from Universidad Rey Juan Carlos, obtained between 2008 and 2012. She also studied Choreography and Interpretation of Classical and Modern Dance at Instituto Superior Alicia Alonso, earning a Bachelor's degree from 2008 to 2012.
Previous Work Experience
Before joining Rakuten Advertising, Silvia Sánchez Ureña held several positions in the marketing and communications field. She worked as a Junior Affiliate Manager and later as an Affiliate Manager at AirHelp from 2018 to 2020. Additionally, she served as a Marketing Communications Advisor at Revivinghome for two months in 2017. Earlier in her career, she was a Project Manager at OMIOO from 2016 to 2017 and held various roles at Technische Universität Ilmenau, including Wissenschaftliche Hilfskräfte and Sportlehrerin Universitätssportzentrum.
International Studies
Silvia Sánchez Ureña has pursued international studies that enhance her communication skills. She attended Saint Petersburg State Polytechnical University for summer courses in Russian Language and Literature from 2012 to 2013. Additionally, she studied Communication and Media Studies at Sciences Po Paris for one year in 2009 to 2010. These experiences contribute to her diverse educational background and expertise in media and communication.