Sonya Fowler
About Sonya Fowler
Sonya Fowler is an Account Manager in Performance Solutions at Rakuten Advertising, where she has worked since 2021. She has a diverse background in public relations, marketing, and social media, with previous roles at various organizations including iProspect and Digitas North America.
Work at Rakuten Advertising
Sonya Fowler has been serving as an Account Manager in Performance Solutions at Rakuten Advertising since 2021. In this role, she is responsible for managing client accounts and optimizing performance strategies to enhance advertising effectiveness. Her position is based in the New York City Metropolitan Area, where she applies her expertise in digital marketing to drive results for clients.
Previous Experience in Digital Marketing
Before joining Rakuten Advertising, Sonya Fowler worked at several notable companies in the digital marketing field. She was an Associate in Paid Social at iProspect from 2020 to 2021, where she focused on social media advertising strategies. Prior to that, she was a Media Planner for Paid Social at Digitas North America for 10 months in 2021. Her experience also includes a role as a Marketing Coordinator at iNDEMAND from 2018 to 2019.
Internship Experience
Sonya Fowler has completed multiple internships that contributed to her professional development. In 2017, she interned at WCNY as a Public Relations and Community Engagement Intern for three months in the Syracuse, New York Area. Additionally, she worked as a Corporate Communications Intern at EPIX for two months in the Greater New York City Area in the same year. Earlier in her career, she interned as a Marketing Intern at A&E Television and as a Social Media Intern at Girls Inc. in 2015.
Education and Expertise
Sonya Fowler studied at Syracuse University, where she achieved a Bachelor's degree in Policy Studies from the Maxwell School. She also studied Public Communications at the S.I. Newhouse School of Public Communications, earning a minor in the field. Her educational background provides her with a strong foundation in communication and policy analysis, which she applies in her professional roles.
Background in Market Research
In addition to her marketing and communications experience, Sonya Fowler has a background in market research. She worked as a Market Research Intern at Green Impact Campaign for one month in 2016 in the Washington D.C. Metro Area. This role allowed her to develop analytical skills and gain insights into consumer behavior, which are valuable in her current position.