Stuart Mc Lennan
About Stuart Mc Lennan
Stuart Mc Lennan serves as the Senior Vice President for the APAC Region at Rakuten Advertising, a position he has held since 2020. He has extensive experience in digital marketing, having previously worked in various roles at iProspect and Dentsu Aegis Network, and holds a Master's degree in Marketing from the University of Northumbria.
Work at Rakuten Advertising
Stuart Mc Lennan has been serving as the Senior Vice President for the APAC Region at Rakuten Advertising since 2020. In this role, he is responsible for overseeing operations and driving growth in the Asia-Pacific market. His leadership focuses on enhancing client relationships and optimizing advertising strategies to meet the evolving demands of the digital landscape.
Previous Experience at iProspect
Prior to his current role, Stuart Mc Lennan held several positions at iProspect. He served as Managing Director in Singapore for 11 months in 2018 and as General Manager from 2016 to 2017. Additionally, he was the Head of Biddable Activation from 2015 to 2016 and the Head of Paid Social Media from 2013 to 2015, both in London. His tenure at iProspect included a focus on SEO as an Account Director from 2010 to 2013 and a role as Regional Head of Commercials & Operations in 2019.
Education and Expertise
Stuart Mc Lennan holds a Master of Arts (M.A.) in Marketing from the University of Northumbria, which he completed in 2007. He also earned a Bachelor of Science (BSc) in Psychology from the University of Surrey in 2004. His educational background supports his expertise in creating go-to-market narratives and developing strategies in data, analytics, and digital paid media.
Background in Online Marketing
Stuart began his career in online marketing as an Online Marketing Executive at Northumberland Tourism from 2008 to 2009. He also worked as a Senior Search Campaign Manager at Tamar in London from 2009 to 2010. His early experiences laid the foundation for his later roles in digital marketing and performance management.
Achievements in Business Development
Throughout his career, Stuart Mc Lennan has demonstrated a proven track record in delivering reorganizations and change management initiatives aimed at enhancing company performance. He has successfully secured significant new business revenue and cross-sell revenue from existing clients through strategic initiatives, showcasing his ability to drive growth and operational excellence.