Yardley Cortez
About Yardley Cortez
Yardley Cortez is a Digital Project Manager at Rakuten Advertising, with a diverse background in digital marketing and project management across various companies in Australia. With experience in mobile advertising and a strong foundation in entertainment and digital media, Cortez has transitioned from agency roles to focus on client-side work.
Current Role at Rakuten Advertising
Yardley Cortez serves as a Digital Project Manager at Rakuten Advertising, a position held since 2022. In this role, Cortez is responsible for overseeing digital projects, ensuring they align with client needs and company objectives. The focus on digital marketing and strategy is central to this position, leveraging expertise in mobile advertising to enhance project outcomes.
Previous Experience at Australian Radio Network
Prior to joining Rakuten Advertising, Yardley Cortez worked at the Australian Radio Network as Digital Ad Operations Lead from 2021 to 2022. This role involved managing digital advertising operations, contributing to the effectiveness of ad campaigns and optimizing digital ad placements within the network.
Background in Advertising Sales and Digital Campaign Management
Yardley Cortez has a diverse background in advertising and digital campaign management. They worked at Fairfax Media as an Advertising Sales Consultant from 2008 to 2011, followed by a role as Digital Campaign Manager at Multi Channel Network from 2011 to 2012. This experience provided a solid foundation in sales and campaign execution within the digital landscape.
Expertise in Digital Marketing and Mobile Advertising
Cortez possesses expertise in digital marketing, with a particular focus on mobile advertising. This specialization complements their skills in digital strategy, allowing for effective project management and execution of marketing initiatives. Their strong background in entertainment and digital media further enhances their capabilities in this area.
Educational Background in Public Relations and Journalism
Yardley Cortez studied at Macleay College, where they focused on Public Relations and Journalism from 2004 to 2006. This educational background has contributed to their communication skills and understanding of media dynamics, which are essential in their roles within the digital marketing and advertising sectors.