Yessica Lie
About Yessica Lie
Yessica Lie is the Vice President of Corporate Strategy & Development at Rakuten Advertising, where she has worked since 2022. She has extensive experience in corporate strategy, having held various roles at companies such as Expedia Group, Rakuten Advertising, and Accenture.
Current Role at Rakuten Advertising
Yessica Lie holds the position of Vice President, Corporate Strategy & Development at Rakuten Advertising. She has been in this role since 2022, contributing to the strategic direction and development of the company. Her leadership is focused on enhancing corporate strategies that align with the company's goals in the advertising sector. She is based in Seattle, Washington.
Previous Experience at Rakuten Advertising
Prior to her current role, Yessica Lie served as the Sr. Director of Corporate Strategy & Development at Rakuten Advertising from 2021 to 2022. In this capacity, she was responsible for overseeing strategic initiatives and development projects. Her tenure at Rakuten Advertising began in 2019 when she joined as Director of Corporate Strategy & Development, where she worked until 2021.
Experience at Expedia Group
Yessica Lie has held multiple roles at Expedia Group. She worked as a Product Manager for 10 months in 2018 to 2019, focusing on product strategy and development. Additionally, she served as Strategy Manager for Expedia Global Payments from 2017 to 2018 for 11 months, where she contributed to strategic planning and operational improvements.
Background in Consulting at Accenture
Yessica Lie's consulting experience includes working at Accenture from 2012 to 2017. She began as a Management Consulting Analyst for two years, followed by a role as Strategy Consultant from 2014 to 2016. She then advanced to Strategy Manager, where she worked for 10 months before transitioning to her next opportunity.
Educational Background
Yessica Lie earned her Master's degree in Human Centered Design & Engineering from the University of Washington, completing her studies from 2018 to 2021. She also holds a Bachelor of Arts in Business Administration with a focus on Finance from the University of Washington - Michael G. Foster School of Business, which she completed from 2008 to 2011. Her early education includes attending Bellevue College and Redmond High School.