Heather King
About Heather King
Heather King is a Senior Marketing Manager with extensive experience in executing large-scale experiential events and developing targeted marketing plans. She has worked at Rally Health and Optum, focusing on consumer marketing and brand strategy since 2015.
Work at Rally Health
Heather King has been serving as a Senior Marketing Manager at Rally Health since 2015. In this role, she focuses on executing large-scale experiential events, emphasizing planning and collaboration. Her experience at Rally Health includes developing targeted marketing plans aimed at achieving result-driven success. She has worked to leverage strategic partnerships to enhance B2C marketing campaigns.
Current Position at Optum
In addition to her role at Rally Health, Heather King has been employed at Optum as a Senior Marketing Manager since 2021. Her responsibilities at Optum align with her expertise in consumer marketing, brand strategy, and event marketing. She continues to apply her skills in creating impactful marketing strategies that drive engagement and results.
Previous Experience in Marketing and Banking
Heather King has a diverse background in marketing and banking. Prior to her current roles, she worked at Irwin Home Equity as a Consumer Manager from 2000 to 2008, where she managed consumer-focused initiatives. Earlier in her career, she served as a Personal Banker at Citi from 1995 to 2000, gaining foundational experience in customer service and financial products.
Education and Expertise
Heather King studied at Citrus College from 1997 to 1998 and at Diablo Valley College from 1996 to 1997. Her education complements her extensive experience in marketing, where she has developed expertise in consumer marketing, brand strategy, and event marketing. She is skilled in content development and partner integration, focusing on delivering strategic and creative marketing solutions.
Professional Goals
Heather King aims to deliver work that is inspiring, creative, and strategic, with a strong emphasis on detail. Her professional goals reflect her commitment to producing high-quality marketing initiatives that resonate with audiences and achieve measurable results.