Mel Alex, MBA
About Mel Alex, MBA
Mel Alex is a Senior Manager of Email and Marketing Automation with a strong background in email marketing and CRM. With an MBA and extensive experience in various roles, Mel has successfully improved email performance metrics and led significant subscriber growth.
Work at Rally Health
Mel Alex serves as the Senior Manager of Email and Marketing Automation at Rally Health. In this role, which began in 2020, Mel focuses on enhancing email marketing strategies and automating marketing processes. The position emphasizes the importance of effective communication and user engagement within the healthcare sector.
Education and Expertise
Mel Alex holds a Master of Business Administration (MBA) in Marketing from Ashford University, completed between 2017 and 2019. Prior to this, Mel earned a Bachelor's degree in Sociology from Ashford University in 2010 and a Bachelor's degree in African American Studies from the University of California, Los Angeles, completed in 2006. This diverse educational background supports Mel's expertise in marketing and communication strategies.
Background
Mel Alex has a substantial background in email marketing and customer relationship management. Prior to joining Rally Health, Mel worked at various companies, including Title Nine as an Email Marketing Manager and Williams-Sonoma, Inc. as a Senior Email Marketing Database Analyst. These roles provided extensive experience in email strategy, data analysis, and audience segmentation.
Achievements
Throughout Mel Alex's career, notable achievements include improving email delivery rates by 18% and increasing email conversions by 12% through partnerships with list hygiene companies. At TaskRabbit, Mel grew the email subscriber list from 200,000 to 480,000, representing a 118% increase. Additionally, Mel developed a cross-channel communication strategy at Mayvenn that resulted in a 42% increase in conversions.