Cori Pasinetti
About Cori Pasinetti
Cori Pasinetti is the Director of Corporate Communications at Rambus, where she leads global communications and public relations. With extensive experience in marketing roles across various companies, she specializes in developing integrated marketing programs and utilizing analytics to enhance strategic planning.
Work at Rambus
Cori Pasinetti has been serving as the Director of Corporate Communications at Rambus since 2017. In this role, she leads global communications, public relations, and analyst relations. Her responsibilities include developing and implementing communication strategies that enhance the company's brand presence and facilitate effective engagement with stakeholders. She operates from San Jose, California, contributing to Rambus's strategic objectives and market positioning.
Previous Experience in Marketing
Before joining Rambus, Cori Pasinetti held several significant marketing positions. She worked at Alert Global Media as the Director of Marketing for 10 months in 2005-2006. She then served as Senior Director of Corporate Marketing at SGI from 2013 to 2017. Her experience also includes roles at Comcast Silicon Valley Innovation Center as Director of Marketing and at Webroot as Director of Marketing Automation. Additionally, she was a Revenue Marketing Manager at TracFone Wireless and held various positions at Royal Caribbean Cruises Ltd. and LexisNexis.
Education and Expertise
Cori Pasinetti earned a Master of Science in Public Policy & Management from Carnegie Mellon University. She also holds a Bachelor of Arts in Geography and Environmental Studies from the University of Colorado Colorado Springs. Her educational background supports her expertise in marketing strategies, analytics, and integrated campaign execution, allowing her to effectively analyze metrics and strengthen planning efforts.
Marketing Skills and Strategies
Cori Pasinetti is proficient in a variety of marketing and analytics tools, including Cision, Eloqua, HubSpot, Google Analytics, and Salesforce CRM. She specializes in creating and executing comprehensive marketing plans and integrated advertising campaigns across multiple channels. Her approach focuses on driving lead generation and optimizing client bases, which has been instrumental in enhancing brand awareness for the companies she has worked with.
Professional Development and Impact
Throughout her career, Cori Pasinetti has been recognized for her ability to turn concepts into effective integrated marketing programs. She has designed strategic initiatives aimed at refocusing marketing efforts and maximizing channel performance. Her work has contributed to securing market leadership for various organizations, showcasing her impact in the marketing field.