Cynthia Yu
About Cynthia Yu
Cynthia Yu is a Senior Director of Business Development at Rambus, where she has worked since 2018. With over two decades of experience in the semiconductor and technology industry, she specializes in IP licensing and has transitioned from engineering to business development roles.
Current Role at Rambus
Cynthia Yu serves as the Senior Director of Business Development at Rambus, a position she has held since 2018. In this role, she focuses on strategic initiatives and partnerships, leveraging her extensive experience in the semiconductor industry. Her responsibilities include overseeing business development strategies and managing relationships with key stakeholders. Yu's leadership is instrumental in driving growth and innovation within the company.
Previous Experience at Rambus
Prior to her current role, Cynthia Yu was the Director of Business Development at Rambus from 2011 to 2018. During her tenure, she contributed to various projects that enhanced the company's market presence. Her experience at Rambus laid the foundation for her current leadership position, allowing her to build on her knowledge of the semiconductor landscape.
Background in Semiconductor Industry
Cynthia Yu has over two decades of experience in the semiconductor and technology industry. She began her career as an ASIC Engineer at AppliedMicro from 2000 to 2004, followed by a similar role at Qualcomm from 2004 to 2006. This technical background has provided her with a strong foundation in engineering, which she later transitioned into business development roles.
Education and Expertise
Cynthia Yu holds both a Master of Science (MS) and a Bachelor of Science (BS) in Electrical Engineering from Stanford University. Her academic background has equipped her with the technical knowledge necessary for her roles in engineering and business development. Yu specializes in IP licensing to semiconductor companies, with a particular focus on the Asian market, reflecting her expertise in navigating complex commercial landscapes.
Sales Management Experience
Before her tenure at Rambus, Cynthia Yu worked as the U.S. Sales Manager at Orbit Baby from 2007 to 2010. In this role, she was responsible for managing sales strategies and driving revenue growth. This experience contributed to her diverse skill set, blending technical engineering expertise with commercial acumen in business development.