Maria Fernanda Merizalde Rueda
About Maria Fernanda Merizalde Rueda
Maria Fernanda Merizalde Rueda serves as the Head of Canales y CX at RappiPay Colombia since 2023, bringing extensive experience from her previous roles at Itaú Colombia, where she held various managerial positions over five years.
Work at RappiPay
Maria Fernanda Merizalde Rueda serves as the Head Canales y CX at RappiPay Colombia. She has held this position since 2023, contributing to the company's focus on enhancing customer experience and optimizing channel management. Her role involves overseeing the development and implementation of strategies that improve customer interactions and streamline processes.
Previous Experience at Itaú Colombia
Prior to her current role, Maria worked at Itaú Colombia for five years in various positions. She served as Gerente Adquisición de producto from 2017 to 2022, where she focused on product acquisition strategies. Following this, she held the position of Gerente Desarrollo Comercial from 2022 to 2023, concentrating on commercial development. Additionally, she worked as Lider Onboarding Digital from 2020 to 2022, emphasizing digital onboarding processes.
Education and Expertise
Maria Fernanda studied at Universidad de La Sabana, where she earned her degree in Administrador de empresas from 1998 to 2003. She also attended the University of São Paulo in 2013 for 11 months, further enhancing her educational background. Her expertise includes agile methodologies and crisis management, developed through her extensive experience in the banking sector.
Background and Skills
Maria has demonstrated resilience and adaptability throughout her career, successfully navigating five bank mergers. She possesses strong crisis management skills and has extensive experience managing interdisciplinary teams outside traditional structures. Her focus on synergy has enabled her to achieve objectives effectively.
Achievements in Channel Transformation
In her previous roles, Maria played a key role in transforming and innovating distribution channels. She enhanced both retention and productivity by implementing effective digital and in-person processes. Her contributions have significantly impacted the operational efficiency of the organizations she has been part of.