Reinaldo Babativa Avendaño
About Reinaldo Babativa Avendaño
Reinaldo Babativa Avendaño serves as the Líder de Growth for the Comunidad del Activo Rappipay at Rappi Colombia, focusing on user engagement and revenue growth through strategic incentives. With a background in CRM and data analytics, he has developed effective marketing strategies and customer segmentation methodologies to enhance user experience and loyalty.
Work at RappiPay
Reinaldo Babativa Avendaño serves as Líder de Growth for the Comunidad del Activo Rappipay at Rappi Colombia. In this role, he focuses on enhancing user engagement and driving revenue through strategic incentives, including adjustments to quotas and credit limits. His work aims to improve user experience and build strong brand relationships, contributing to customer growth and loyalty.
Previous Experience at Rappi
Before his current position, Reinaldo held several roles at Rappi. He worked as a Senior Operations Supervisor from 2017 to 2019, followed by a year as High Value Coordinator from 2019 to 2020. He then transitioned to GROWTH/CRM/COMMS Data Analytics from 2020 to 2021. His experience at Rappi has provided him with a comprehensive understanding of customer relationship management and data analytics.
Experience at Elenas
Reinaldo worked at Elenas as a CRM - GROWTH for six months in 2021 and later as a Senior Analyst CRM - GROWTH for five months in 2022. His roles involved developing strategies to enhance customer lifetime value through targeted commercial campaigns and personalized offers, demonstrating his capability in driving growth through effective customer engagement.
Education and Expertise
Reinaldo has a strong educational background in industrial engineering, having studied at Universidad ECCI, where he earned his degree from 2019 to 2023. He has also pursued additional studies in marketing and CRM, including a Diplomado en CRM from Politécnico de Colombia in 2021 and a Paid Media course at Coderhouse in 2023. His expertise includes using CRM tools like Braze and Clevertap for optimizing user communications.
Skills in Customer Segmentation
Reinaldo employs methodologies such as RFM (Recency, Frequency, Monetary) and RFI (Recency, Frequency, Interaction) for effective customer segmentation and campaign targeting. His skills in these areas enable him to develop tailored marketing strategies that resonate with users, thereby enhancing engagement and driving growth.